Frequently Asked Questions & Answers

If AI feels like shouting into a wind tunnel, you’re not alone. Most platforms pump out content that looks smart but sounds generic. That’s what we call ‘AI drift.’ At ABBI, we built a system that cuts the noise and holds your voice true. That’s why we built ABBI differently. She isn’t a chatbot or a gimmick. She’s the AI arm of our expert storytelling and brand strategy services. Powered by the same human intelligence that has guided bestselling books, award-winning campaigns, and breakthrough brands.

Below, we answer the biggest questions we hear about ABBI, our process, and how we’re helping high-volume content creators cut through the hype to build something that actually works.